Sometimes, one opportunity is all it takes to change the trajectory of a business. For many women in the WCW Programme, 2024 has been a year of breakthroughs – where barriers gave way to bridges, and small businesses found space to grow.
Thanks to focused coaching and training, WCW entrepreneurs opened the door to over 10 new markets, generating opportunities valued at more than US$200,000. With tailored procurement support, they went even further – securing five supplier partnerships in Tanzania and seven in Zambia. These aren’t just numbers. They’re new deals signed, new shelves stocked, and new markets won.
Behind this progress is WCW’s strong belief in insight before action. Partnering with a leading service provider, the programme is helping entrepreneurs decode market trends, customer behaviours, and competitor landscapes. Through boot camps in six countries, women are now equipped with sharper strategies to position and promote their businesses like pros.
In the agriculture and agro-processing sectors, WCW is collecting critical data to pinpoint entry barriers, market concentrations, and competitive pressures. These insights are more than academic – they’re fuelling policy advocacy aimed at making it easier for small businesses to enter and thrive in high-potential sectors.
Support is also happening behind the scenes. WCW has brought in seasoned service providers to guide entrepreneurs in securing offtake agreements – particularly in agribusiness, where the potential to scale is massive. Plans to roll out a collective/aggregation model are also underway, giving smaller businesses the power to move together and tap into bigger supply chains.
Key Voices:
“The programme helped me focus on customer needs, allowing me to improve service delivery and expand my product range.”
— Participant from Tanzania
“The WCW-I programme has been helping me develop confidence, refine operations, and expand my market reach.”
— Participant from Zambia
With clearer pathways and stronger partnerships, WCW is showing what’s possible when entrepreneurs are given the tools – and the trust – to lead their own growth.
The Trust supports and mobilises civil society networks on issues of ending child marriage, ending violence against children, ending female genital mutilation and promoting children’s rights, to carry out advocacy and action across Africa. Special focus is placed on Malawi, Mozambique, Tanzania and Zambia where child marriage continues to be a problem largely driven by poverty, gender inequality, harmful traditional practices, conflict, low levels of literacy, limited opportunities for girls and weak or non-existent protective and preventive legal frameworks.
Education is a fundamental right for all children, which is also a vehicle for social, economic and political transformation in communities, countries and the African continent at large. Recent studies indicate a lack of progress in some of the critical commitments aimed at improving education quality, access, retention and achievement, particularly for girls. In most African countries, girls may face barriers to learning, especially when they reach post-primary levels of education. By implementing multi-dimensional approaches to education which includes core education, personal development, life skills and economic competencies, the Trust partners with funding partners, governments, civil societies and the private sector to improve education access.
The Nutrition and Reproductive, Maternal, New-born, Child and Adolescent Health and Nutrition, (RMNCAH+N) of the Children’s Rights and Development Programme aims at promoting the Global Strategy for women, children and adolescents’ health within the Sustainable Development Goals (SDG) agenda. The strategy emphasises on the importance of effective country leadership as a common factor across countries making progress in improving the health of women, children and adolescents.
Through its Early Childhood Development (ECD) plan, The Trust will seek to put into action the new science and evidence Report that was presented by Lancet Series on Good and early development – the right of every child. This will be achieved by mobilising like-minded partners to contribute in the new science and evidence to reach all young children with ECD. The Trust’s goal is to be a catalyst for doing things differently, in particular, to rid fragmentation and lack of coordination across ECD sectors. In response to evidence showing the importance of political will in turning the tide against the current poor access and quality of ECD. Even before conception, starting with a mother’s health and social economic conditions, the early years of a child’s life form a fundamental foundation that determines whether a child will survive and thrive optimally.