The rapid spread of COVID-19 and the subsequent lockdown in many countries has highlighted the often undervalued but critical leadership role that women play in managing both their professional lives and home care work, particularly in times of crisis. While various conversations unfold and measures are put in place to contain the pandemic, the Graça Machel Trust, through its Women Economic and Social Advancement (WESA) programme convened a webinar on 20 May 2020 which brought onboard voices of women that are experiencing the impacts of COVID19 first-hand.
The speakers shared their experiences, coping mechanisms and sources of inspiration to keep going as they juggle work and home care. More importantly to demonstrate that it is not all doom and gloom, women, in various ways, continue to take charge to sustain their professional lives and businesses while also maintaining homes and taking care of families.
The speakers shared below tips for business women to cope in times COVID 19 and recommendations for states and private sector to note while shaping their response initiatives.
Tips:
- Be conscious: Be aware, read, watch the news and participate in information sharing platforms, know what is happening around you
- Invest:In yourself, acquire new knowledge, learn the technology, sharpen your skills to broaden your expertise
- Catch Up:Review the backlog of work and relationships you have been too busy to work on
- Think:Keep your eyes open for new business ideas presented by COVID 19
- Collaborate: Develop strategic partnerships to leverage on each other’s expertise
- Innovate: Challenge yourself to innovate, think outside the box, test new ideas and do not give up.
- Diversify: Your business, don’t put your eggs in one basket, have at least 2 or more sources of income
- Belong: Make sure you belong to an association so you can easily benefit from the governments’ economic recovery initiatives
- Be ready: Keep your make-up on so you don’t get caught off guard while working from home 😊
Recommendations:
- Government must involve grassroots women in conversations and decision about Corona right from planning to implementation
- Government do not pay lip service, boost small businesses by ensuring that they have access to government opportunities
- Financial institutions should bring innovative products that accommodate women and have leniency on women during and post Covid19
- Business development services must be stronger to provide new ideas, strategies and support for businesses because this is the time when skills are required by women to revamp their businesses
- Support local manufacturers so the country does not rely on foreign manufacturers
- Do not ignore businesses and livelihoods of people, South Africa should not have all the leadership focusing on COVID19
- Apply strategies that are relevant to the country’s context, for example why did all countries go on lockdown as strategy to contain the spread of corona virus?
- Food for thought: Will we die from the Corona Virus, or the lockdown?